Leslie Vinson Photography

Photography and videography specializing in sports, events, and portrait

Background

Leslie Vinson is a college student who is passionate about photography. Outside of class, she works for the athletic department filming and editing content for the sports teams. Aside from sports, Leslie has filmed and photographed content for sororities, graduates, and much more. She hopes to turn her small business into something larger and create a living from her work when she graduates.

Problem

Leslie has a small clientele but is struggling to grow due to the absence of a professional webpage. She wants a more efficient way of showcasing her work, displaying packages/prices, and setting up meetings with potential customers.

Focus

Create a webpage that effectively shows Leslie’s unique work portfolio, that can help her grow her business.

Solution

Persuade clients to hire Leslie for their photography/videography needs by creating a webpage that provides them everything they are looking for.

Design Process

User Inteviews
Competitive Analysis
User Persona
Brainstorming
Key Features
User Flows
Information Architecture
Low Fidelity Sketches
Visual Design
Wireframes
Prototype
Usability Test
Design Revisions

4 Weeks

Student Project with Design Lab/Freelance work

Competitive Analysis

Findings

All these sites include a links to social media, an about page, and a contact form
Some things that make them stand out are quotes from previous clients, unique services, and high quality content
It is important to not make the site look over crowded or busy, and use consistency throughout the site

User Interviews

5

Phone interviews

Users who have hired photographers/videographers
Users who have worked directly with Leslie

"We needed someone with experience in sports photography, and they did a great job capturing the action and emotions. The photos looked amazing!"

Jack C
"We wanted someone with experience in weddings, and they captured every moment perfectly. The candid shots were exactly what we were looking for!"

Jamie B.
"I needed someone who could make our dishes look great. They paid attention to detail, and the food photos turned out perfect for our website."

Sammi H.

Website Expectations

Users expect proven experience in photography in their industry, creativity, and editing skills.
Users expect to be able to view what services are provided on the website for a session. These include editing, photo bundles, multiple angles and locations, and high-quality content.
Some features that standout to users are commitment, capturing emotions through lighting, and good editing skills.
Before meeting with the photographer, users want to know about pricing, time, and what they will receive.
When looking through a portfolio users expect a contact form, pricing details, and an easy way of booking.

Interview Debrief

Personas

Problem Statement

POV

I’d like to explore ways to increase Leslie’s customers and work opportunities through an online portfolio

How might we…

highlight Leslie’s previous work through testimonials and projects
create a portfolio imagery that displays Leslie’s ability to work with lighting, editing, and capturing emotions
show what a meeting with Leslie looks like and what services she provides